Templates API overview

Before you begin

Check out our general API overview before getting started with specific endpoints.

Use the Templates API to seamlessly create, update, and manage email templates programmatically. Whether you use fully custom HTML, hybrid templates compatible with Klaviyo’s drag-and-drop editor, or native drag-and-drop templates, the Templates API offers flexibility for tailored email experiences.

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When calling the Templates API, your authentication key must have the appropriate scopes (templates:read, templates:write).

Use cases

The Templates API supports the following use cases:

Get, create, and manage templates.
Create and update HTML, Hybrid and native drag-and-drop templates.
Render a template with the given template ID and context.
Clone a template.

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Looking to assign a template to a campaign message or fetch template data for a specific campaign message? Check out our Messages endpoints within the Campaigns API.

Data model

A template has the following:

id

The template ID.
attributes
- name (required)
  
  The name of the template.
- editor_type (required)
  
  The type of editor. Supported values:
  - CODE — custom HTML templates.
  - USER_DRAGGABLE — hybrid templates edited as HTML in the API but compatible with the drag-and-drop editor.
  - SYSTEM_DRAGGABLE — native drag-and-drop templates backed by a structured definition object.
- html
  
  The HTML contents of the template. Used for CODE and USER_DRAGGABLE templates. Not used when editor_type is SYSTEM_DRAGGABLE (use definition instead).
- text
  
  The plaintext version of the template.
- definition
  
  Structured drag-and-drop template content (body, styles, and related metadata) for SYSTEM_DRAGGABLE templates. Required when creating a SYSTEM_DRAGGABLE template. On Get Templates, the definition attribute is omitted by default; pass additional-fields[template]=definition to include it in list responses. Get Template includes definition for SYSTEM_DRAGGABLE templates. For the exact JSON shape, refer to the endpoint schemas in the API reference.
- amp
  
  The AMP version of the template. Requires an enabled AMP email to access in-app. Not used when editor_type is SYSTEM_DRAGGABLE.
- created
  
  The timestamp of when the template was last created.
- updated
  
  The timestamp of when the metric was last updated.

Create a template

When creating a template with the Create Template endpoint, your request payload must include at least a template name and an editor type.

For CODE or USER_DRAGGABLE templates, include the appropriate HTML-related fields as described in the API reference.
For SYSTEM_DRAGGABLE templates, include a definition to define the template content (body, styles, rows, columns, blocks etc).

Create a HTML template

The example below is a CODE template. It utilizes dynamic variables including first_name, last_name, discount_code, and order_total to tailor the content for each recipient. These variables enable seamless personalization when rendering the template.

{
   "data": {
       "type": "template",
       "attributes": {
           "name": "Personalized Discount Email",
           "editor_type": "CODE",
           "html": "<html>\n  <head>\n    <meta content=\"width=device-width, initial-scale=1.0\" name=\"viewport\" />\n    <title>Special Discount for You</title>\n    <style>\n      body {\n        background-color: #f6f6f6;\n        font-family: sans-serif;\n        margin: 20px;\n      }\n      .main {\n        background: #ffffff;\n        border-radius: 3px;\n        width: 100%;\n      }\n      .container {\n        margin: 0 auto !important;\n        width: 600px;\n      }\n      .wrapper {\n        box-sizing: border-box;\n        padding: 15px;\n      }\n      table {\n        width: 100%;\n      }\n    </style>\n  </head>\n  <body>\n    <div class=\"container\">\n      <table class=\"main\">\n        <tr>\n          <td class=\"wrapper\">\n            <p>Hello {{ first_name }} {{ last_name }},</p>\n            <p>Thank you for your order of ${{ order_total }}!</p>\n            <p>As a thank you, here’s a special discount code just for you: <strong>{{ discount_code }}</strong></p>\n            <p>Use it at checkout to enjoy your discount.</p>\n          </td>\n        </tr>\n        <tr>\n          <td class=\"wrapper\">{% unsubscribe %}</td>\n        </tr>\n      </table>\n    </div>\n  </body>\n</html>"
       }
   }
}

{
    "data": {
        "type": "template",
        "id": "TuG2Zd",
        "attributes": {
            "name": "Personalized Discount Email",
            "editor_type": "CODE",
            "html": "<html>\n<head>\n<meta content=\"width=device-width, initial-scale=1.0\" name=\"viewport\"/>\n<title>Special Discount for You</title>\n<style>body {\n    background-color: #f6f6f6;\n    font-family: sans-serif;\n    margin: 20px\n    }\n.main {\n    background: #fff;\n    border-radius: 3px;\n    width: 100%\n    }\n.container {\n    margin: 0 auto !important;\n    width: 600px\n    }\n.wrapper {\n    box-sizing: border-box;\n    padding: 15px\n    }\ntable {\n    width: 100%\n    }</style></head>\n<body>\n<div class=\"container\">\n<table class=\"main\">\n<tr>\n<td class=\"wrapper\">\n<p>Hello {{ first_name }} {{ last_name }},</p>\n<p>Thank you for your order of ${{ order_total }}!</p>\n<p>As a thank you, here’s a special discount code just for you: <strong>{{ discount_code }}</strong></p>\n<p>Use it at checkout to enjoy your discount.</p>\n</td>\n</tr>\n<tr>\n<td class=\"wrapper\">{% unsubscribe %}</td>\n</tr>\n</table>\n</div>\n</body>\n</html>",
            "text": null,
            "amp": null,
            "created": "2025-02-05T19:12:51.599729+00:00",
            "updated": "2025-02-05T19:12:51.599758+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/TuG2Zd/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/templates"
    }
}

Create a drag-and-drop template

The example below is a SYSTEM_DRAGGABLE template. The definition in the request below matches the definition object in the Get Template response for SYSTEM_DRAGGABLE templates (see Get a drag-and-drop template under Fetch templates).

{
   "data": {
       "type": "template",
       "attributes": {
           "name": "Spring welcome (DnD)",
           "editor_type": "SYSTEM_DRAGGABLE",
           "text": "Hi there, thanks for subscribing.",
           "definition": {
               "body": {
                   "properties": {},
                   "styles": {},
                   "sections": [
                       {
                           "content_type": "section",
                           "type": "section",
                           "data": {
                               "properties": {},
                               "display_options": {},
                               "styles": {}
                           },
                           "rows": [
                               {
                                   "data": {
                                       "styles": {
                                           "column_layout": "1-column-full-width"
                                       }
                                   },
                                   "columns": [
                                       {
                                           "data": {},
                                           "blocks": [
                                               {
                                                   "content_type": "block",
                                                   "type": "text",
                                                   "data": {
                                                       "content": "<p>Hi {{ person.first_name|default:'there' }}, thanks for subscribing.</p>",
                                                       "display_options": {},
                                                       "styles": {}
                                                   }
                                               }
                                           ]
                                       }
                                   ]
                               }
                           ]
                       }
                   ]
               },
               "styles": [
                   {"style_type": "base-styles", "properties": {}, "styles": {}},
                   {"style_type": "text-styles", "styles": {}},
                   {"style_type": "link-styles", "styles": {}},
                   {"style_type": "heading-1-styles", "styles": {}},
                   {"style_type": "heading-2-styles", "styles": {}},
                   {"style_type": "heading-3-styles", "styles": {}},
                   {"style_type": "heading-4-styles", "styles": {}},
                   {"style_type": "mobile-styles", "properties": {}, "styles": {}}
               ]
           }
       }
   }
}

{
    "data": {
        "type": "template",
        "id": "V2kMn9",
        "attributes": {
            "name": "Spring welcome (DnD)",
            "editor_type": "SYSTEM_DRAGGABLE",
            "html": "<html><head><meta charset=\"utf-8\"/><title>Spring welcome</title></head><body><p>Hi {{ person.first_name|default:'there' }}, thanks for subscribing.</p></body></html>",
            "text": "Hi there, thanks for subscribing.",
            "definition": {
                "body": {
                    "properties": {},
                    "styles": {},
                    "sections": [
                        {
                            "content_type": "section",
                            "type": "section",
                            "data": {
                                "properties": {},
                                "display_options": {},
                                "styles": {}
                            },
                            "rows": [
                                {
                                    "data": {
                                        "styles": {
                                            "column_layout": "1-column-full-width"
                                        }
                                    },
                                    "columns": [
                                        {
                                            "data": {},
                                            "blocks": [
                                                {
                                                    "content_type": "block",
                                                    "type": "text",
                                                    "data": {
                                                        "content": "<p>Hi {{ person.first_name|default:'there' }}, thanks for subscribing.</p>",
                                                        "display_options": {},
                                                        "styles": {}
                                                    }
                                                }
                                            ]
                                        }
                                    ]
                                }
                            ]
                        }
                    ]
                },
                "styles": [
                    {"style_type": "base-styles", "properties": {}, "styles": {}},
                    {"style_type": "text-styles", "styles": {}},
                    {"style_type": "link-styles", "styles": {}},
                    {"style_type": "heading-1-styles", "styles": {}},
                    {"style_type": "heading-2-styles", "styles": {}},
                    {"style_type": "heading-3-styles", "styles": {}},
                    {"style_type": "heading-4-styles", "styles": {}},
                    {"style_type": "mobile-styles", "properties": {}, "styles": {}}
                ]
            },
            "amp": null,
            "created": "2026-04-10T15:30:00+00:00",
            "updated": "2026-04-10T15:30:00+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/V2kMn9/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/templates"
    }
}

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Adding universal content to a template
Currently, our APIs do not natively support referencing universal content blocks directly in the payload. You'll need to fetch the block's content (via Get Universal Content), add the content to your template, and upload the final HTML. See our Universal Content API overview for more information on managing universal content blocks via API.

Render a template

Render a template with a given template ID and context attribute (a JSON object with the context the email template is rendered with). A call to Render Template returns the AMP, HTML, and plain text versions of the email template.

Here’s the request and response for rendering the template we created above:

{
   "data": {
       "type": "template",
       "id": "TuG2Zd",
       "attributes": {
           "context": {
               "first_name": "John",
               "last_name": "Doe",
               "discount_code": "WELCOME10",
               "order_total": 49.99
           }
       }
   }
}

{
    "data": {
        "type": "template",
        "id": "TuG2Zd",
        "attributes": {
            "name": "Personalized Discount Email",
            "editor_type": "CODE",
            "html": "<html>\n<head>\n<meta content=\"width=device-width, initial-scale=1.0\" name=\"viewport\"/>\n<title>Special Discount for You</title>\n<style>body {\n    background-color: #f6f6f6;\n    font-family: sans-serif;\n    margin: 20px\n    }\n.main {\n    background: #fff;\n    border-radius: 3px;\n    width: 100%\n    }\n.container {\n    margin: 0 auto !important;\n    width: 600px\n    }\n.wrapper {\n    box-sizing: border-box;\n    padding: 15px\n    }\ntable {\n    width: 100%\n    }</style></head>\n<body>\n<div class=\"container\">\n<table class=\"main\">\n<tr>\n<td class=\"wrapper\">\n<p>Hello John Doe,</p>\n<p>Thank you for your order of $49.99!</p>\n<p>As a thank you, here’s a special discount code just for you: <strong>WELCOME10</strong></p>\n<p>Use it at checkout to enjoy your discount.</p>\n</td>\n</tr>\n<tr>\n<td class=\"wrapper\"><a class=\"unsubscribe-link\" href=\"[unsubscribe_tag]\">Unsubscribe</a></td>\n</tr>\n</table>\n</div>\n</body>\n</html>",
            "text": null,
            "amp": null,
            "created": "2025-02-05T19:12:52+00:00",
            "updated": "2025-02-05T19:12:52+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/TuG2Zd/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/template-render"
    }
}

Clone a template

To clone the template we created and rendered above, your request payload for Clone Template should look like the following:

{
   "data": {
       "type": "template",
       "id": "TuG2Zd",
       "attributes": {
           "name": "Clone of Personalized Discount Email"
       }
   }
}

{
    "data": {
        "type": "template",
        "id": "XRPRey",
        "attributes": {
            "name": "Clone of Personalized Discount Email",
            "editor_type": "CODE",
            "html": "<html>\n<head>\n<meta content=\"width=device-width, initial-scale=1.0\" name=\"viewport\"/>\n<title>Special Discount for You</title>\n<style>body {\n    background-color: #f6f6f6;\n    font-family: sans-serif;\n    margin: 20px\n    }\n.main {\n    background: #fff;\n    border-radius: 3px;\n    width: 100%\n    }\n.container {\n    margin: 0 auto !important;\n    width: 600px\n    }\n.wrapper {\n    box-sizing: border-box;\n    padding: 15px\n    }\ntable {\n    width: 100%\n    }</style></head>\n<body>\n<div class=\"container\">\n<table class=\"main\">\n<tr>\n<td class=\"wrapper\">\n<p>Hello {{ first_name }} {{ last_name }},</p>\n<p>Thank you for your order of ${{ order_total }}!</p>\n<p>As a thank you, here’s a special discount code just for you: <strong>{{ discount_code }}</strong></p>\n<p>Use it at checkout to enjoy your discount.</p>\n</td>\n</tr>\n<tr>\n<td class=\"wrapper\">{% unsubscribe %}</td>\n</tr>\n</table>\n</div>\n</body>\n</html>",
            "text": null,
            "amp": null,
            "created": "2025-02-05T19:35:59.752156+00:00",
            "updated": "2025-02-05T19:35:59.832098+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/XRPRey/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/template-clone"
    }
}

🚧
Cloning and creating templates will fail if your account contains 1,000 or more templates, as the Templates API has a limit of 1,000 templates.

Manage templates

Update and delete templates with the Update Template and Delete Template endpoints, respectively.

Fetch templates

All template types are returned when making a Get Template or Get Templates request.

For SYSTEM_DRAGGABLE templates, the structured definition attribute behaves differently by endpoint:

Get Template includes definition in the response for a single template
Get Templates omits definition by default

To include definition on each item in a list response, add ?additional-fields[template]=definition to the URL. Learn more in the guide to additional fields. CODE and USER_DRAGGABLE templates do not use definition.

Get an HTML template

curl --request GET \
     --url https://a.klaviyo.com/api/templates/U7bDHv \
     --header 'Authorization: Klaviyo-API-Key your-private-api-key' \
     --header 'accept: application/vnd.api+json' \
     --header 'revision: 2026-04-15'

{
    "data": {
        "type": "template",
        "id": "U7bDHv",
        "attributes": {
            "name": "Clone of Monthly Newsletter Template",
            "editor_type": "CODE",
            "html": "<html><head></head><body>Template HTML content</body></html>",
            "text": null,
            "amp": null,
            "created": "2025-02-04T20:39:18+00:00",
            "updated": "2025-02-04T20:39:18+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/U7bDHv/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/templates/U7bDHv"
    }
}

Get a drag-and-drop template

For SYSTEM_DRAGGABLE templates, the response includes a structured definition and a rendered html preview. The definition object matches the payload in the Create a drag-and-drop template example earlier in this overview (under Create a template).

curl --request GET \
     --url https://a.klaviyo.com/api/templates/Qw8tRm \
     --header 'Authorization: Klaviyo-API-Key your-private-api-key' \
     --header 'accept: application/vnd.api+json' \
     --header 'revision: 2026-04-15'

{
    "data": {
        "type": "template",
        "id": "Qw8tRm",
        "attributes": {
            "name": "Spring welcome (DnD)",
            "editor_type": "SYSTEM_DRAGGABLE",
            "html": "<html><head><meta charset=\"utf-8\"/><title>Spring welcome</title></head><body><p>Hi {{ person.first_name|default:'there' }}, thanks for subscribing.</p></body></html>",
            "text": "Hi there, thanks for subscribing.",
            "definition": {
                "body": {
                    "properties": {},
                    "styles": {},
                    "sections": [
                        {
                            "content_type": "section",
                            "type": "section",
                            "data": {
                                "properties": {},
                                "display_options": {},
                                "styles": {}
                            },
                            "rows": [
                                {
                                    "data": {
                                        "styles": {
                                            "column_layout": "1-column-full-width"
                                        }
                                    },
                                    "columns": [
                                        {
                                            "data": {},
                                            "blocks": [
                                                {
                                                    "content_type": "block",
                                                    "type": "text",
                                                    "data": {
                                                        "content": "<p>Hi {{ person.first_name|default:'there' }}, thanks for subscribing.</p>",
                                                        "display_options": {},
                                                        "styles": {}
                                                    }
                                                }
                                            ]
                                        }
                                    ]
                                }
                            ]
                        }
                    ]
                },
                "styles": [
                    {"style_type": "base-styles", "properties": {}, "styles": {}},
                    {"style_type": "text-styles", "styles": {}},
                    {"style_type": "link-styles", "styles": {}},
                    {"style_type": "heading-1-styles", "styles": {}},
                    {"style_type": "heading-2-styles", "styles": {}},
                    {"style_type": "heading-3-styles", "styles": {}},
                    {"style_type": "heading-4-styles", "styles": {}},
                    {"style_type": "mobile-styles", "properties": {}, "styles": {}}
                ]
            },
            "amp": null,
            "created": "2026-04-10T14:22:00+00:00",
            "updated": "2026-04-10T14:22:00+00:00"
        },
        "links": {
            "self": "https://a.klaviyo.com/api/templates/Qw8tRm/"
        }
    },
    "links": {
        "self": "https://a.klaviyo.com/api/templates/Qw8tRm"
    }
}

Querying templates

Querying templates with the Templates API can help you achieve many use cases, such as sorting templates by the date they were created. Check out the supported query parameters below and test them with our latest Postman collection. Note that support for given operators and fields is endpoint-specific. Review the API reference documentation for more information on allowed fields and query operators.

Parameter	Description	Query example
`filter`	Retrieve a subset of templates, e.g., templates that have been created within a given time frame. Learn about the filter query parameter.	`GET /api/templates?filter=greater-than(created,"2023-06-05T12:30:00+00:00")`
`sort`	Sort templates, e.g., by date created in ascending order (oldest to newest). Learn about the sort query parameter.	`GET /api/templates?sort=created`
`fields`	Request for only specified template data, e.g., name. Learn more about sparse fieldsets.	`GET /api/templates?fields[template]=name`
`additional-fields[template]`	Include the `definition` attribute for each template in Get Templates responses (needed for `SYSTEM_DRAGGABLE` templates). Learn more about additional fields.	`GET /api/templates?additional-fields[template]=definition`

Templates API overview

Before you begin

📘

Use cases

📘

Data model

Create a template

Create a HTML template

Create a drag-and-drop template

📘
Adding universal content to a template

Render a template

Clone a template

🚧

Manage templates

Fetch templates

Get an HTML template

Get a drag-and-drop template

Querying templates

Additional resources

Before you begin

📘

Use cases

📘

Data model

Create a template

Create a HTML template

Create a drag-and-drop template

📘Adding universal content to a template

Render a template

Clone a template

🚧

Manage templates

Fetch templates

Get an HTML template

Get a drag-and-drop template

Querying templates

Additional resources

📘
Adding universal content to a template