Migrate track, identify, and subscribe to our new APIs

🚧
v1/v2 legacy APIs are scheduled to retire on June 30, 2024.
Users of Klaviyo's v1/v2 APIs have until June 30, 2024 to migrate to our new APIs. At this time, our v1/v2 APIs will officially be retired. To learn more about Klaviyo’s API lifecycle, check out our updated API versioning and deprecation policy.

Migrate track calls

Old endpoint	New endpoint
Track Profile Activity (v1/v2) If you are using the endpoint Track Profile Activity (Legacy), it works the same as the v1/v2 track endpoint, with two notable differences: the HTTP method is GET, and the data is base-64-encoded in a data query param.	Create Event (v2023-10-15) This is a server-side endpoint, which uses a private API key. See the explanation of changes below for client-side information.

{
  "token": "PUBLIC_KEY",
  "event": "Added to Cart",
  "customer_properties": {
    "$email": "EMAIL_ADDRESS",
    "$phone_number": "PHONE_NUMBER",
    "$first_name": "FIRST_NAME",
    "$last_name": "LAST_NAME",
    "$city": "CITY",
    "$region": "STATE/REGION",
    "$country": "COUNTRY",
    "$zip": "ZIP_CODE",
    "$image": "IMAGE_URL",

    "CUSTOM_PROPERTY": "CUSTOM_VALUE"
  },
  "properties": {
    "$event_id": "UNIQUE_EVENT_ID",
    "$value": 9.99,
    "ProductName": "Winnie the Pooh",
    "ProductID": "1111",
    "Categories": [
      "Fiction",
      "Children"
    ],
    "ImageURL": "http://www.example.com/path/to/product/image.png",
    "URL": "http://www.example.com/path/to/product",
    "Brand": "Kids Books",
    "Price": 9.99,
    "CompareAtPrice": 14.99
  }
}

{
  "data": {
        "type": "event",
        "attributes": {
            "profile": {
                "data": {
                    "type": "profile",
                    "attributes": {
                        "email": "EMAIL_ADDRESS",
                        "phone_number": "PHONE_NUMBER",
                        "first_name": "FIRST_NAME",
                        "last_name": "LAST_NAME",
                        "location": {
                            "city": "CITY",
                            "region": "STATE/REGION",
                            "country": "COUNTRY",
                            "zip": "ZIP_CODE"
                        },
                        "image": "IMAGE_URL",
                        "properties": {
                            "CUSTOM_PROPERTY": "CUSTOM_VALUE",
                        }
                    }
                }
            },
            "metric": {
                "data": {
                    "type": "metric",
                    "attributes": {
                        "name": "Added to Cart"
                    }
                }
            },
            "properties": {
                "ProductName": "Winnie the Pooh",
                "ProductID": "1111",
                "Categories": [
                    "Fiction",
                    "Children"
                ],
                "ImageURL": "http://www.example.com/path/to/product/image.png",
                "URL": "http://www.example.com/path/to/product",
                "Brand": "Kids Books",
                "Price": 9.99,
                "CompareAtPrice": 14.99
            },
            "value": 99.99,
            "time": "2023-07-01T00:00:00",
            "unique_id": "UNIQUE_EVENT_ID"
        }
    }

Changes from v1/v2 to new APIs include:

There are now two endpoints, one for server-side contexts and one for client-side contexts.
The server-side endpoint leverages a private API key for auth, which must be passed in via the Authorization request header.
If you are using the Client endpoint, it requires the public API key to be passed via the company_id query parameter and is intended to be called from client-side contexts, e.g. browsers and mobile apps. While these client endpoints are available, we typically recommend using Klaviyo.js and our mobile SDKs for this purpose instead.

customer_properties are now passed under profile with new identifier mapping (all identifier fields for the new endpoint are nested under data.attributes):

Old structure	New structure
`customer_properties.$email`	`profile.data.attributes.email`
`customer_properties.$phone_number`	`profile.data.attributes.phone_number`
`customer_properties.$anonymous`	`profile.data.attributes.anonymous_id`
`customer_properties.$id`	`profile.data.attributes.external_id`
`customer_properties.$exchange_id`	`profile.data.attributes._kx`
`customer_properties.$kid`	`profile.data.id`

V1/v2 has the header content-type: application/x-www-form-urlencoded, whereas the new has content-type: application/json.

Migrate identify calls

Old endpoint	New endpoint
Identify Profile (v1/v2) If you are using Identify Profile (Legacy) endpoint, it works the same as the v1/v2 identify endpoint, with two notable differences: the HTTP method is GET, and the data is base-64-encoded in a data query param.	Server-side, with a private API key: Use the Create or Update Profile endpoint. Client-side, with a public API key: We recommend using Klaviyo.js to accomplish this.

{
        "token": "PUBLIC_API_KEY",
        "properties": {
            "$email": "EMAIL_ADDRESS",
            "$phone_number": "PHONE_NUMBER",
            "$first_name": "FIRST_NAME",
            "$last_name": "LAST_NAME",
            "$image": "IMAGE_URL",
            "$city": "CITY",
            "$region": "STATE/REGION",
            "$country": "COUNTRY",
            "$zip": "ZIP_CODE",
            "CUSTOM_PROPERTY": "CUSTOM_VALUE"
        }
}

{
  "data": {
    "type": "profile",
    "id": "ID",
    "attributes": {
      "email": "EMAIL",
      "phone_number": "PHONE_NUMBER",
      "external_id": "EXTERNAL_ID",
      "anonymous_id": "ANONYMOUS_ID",
      "_kx": "_KX",
      "first_name": "FIRST_NAME",
      "last_name": "LAST_NAME",
      "organization": "ORGANIZATION",
      "title": "TITLE",
      "image": "IMAGE_URL",
      "location": {
        "address1": "ADDRESS_1",
        "address2": "ADDRESS_2",
        "city": "CITY",
        "country": "COUNTRY",
        "region": "REGION",
        "zip": "ZIP",
        "timezone": "TIMEZONE",
        "ip": "IP"
      },
      "properties": {
        "newKey": "New Value"
      }
    },
    "meta": {
      "patch_properties": {
        "append": {
          "newKey": "New Value"
        },
        "unappend": {
          "newKey": "New Value"
        },
        "unset": "skus"
      }
    }
  }
}

Changes from v1/v2 to new APIs include:

Identifier mapping:

Old structure	New structure
`properties.$email`	`data.attributes.email`
`properties.$phone_number`	`data.attributes.phone_number`
`properties.$anonymous`	`data.attributes.anonymous_id`
`properties.$id`	`data.attributes.external_id`
`properties.$exchange_id`	`data.attributes._kx`
`properties.$kid`	`data.id`

Certain location-related fields (e.g. $city, $region, $country, etc.) have been moved under data.attributes.location.
Any other custom profile properties should be passed under data.attributes.properties.
We’ve mostly moved away from $-prefixed properties. Any still remaining must be passed through via data.attributes.properties.

Migrate subscribe profile calls

Old endpoint	New endpoint
Subscribe Profiles to List (v1/v2)	Subscribe Profiles (v2023-10-15)

POST /api/v2/list/{LIST_ID}/subscribe

{
    "profiles": [
        {
            "email": "EMAIL_ADDRESS"
        },
        {
            "phone_number": "PHONE_NUMBER",
            "sms_consent": true
        }
    ]
}

{
  "data": {
    "type": "profile-subscription-bulk-create-job",
    "attributes": {
      "profiles": {
        "data": [
          {
            "type": "profile",
            "attributes": {
              "email": "EMAIL_ADDRESS",
              "subscriptions": {
                "email": {
                  "marketing": {
                    "consent": "SUBSCRIBED"
                  }
                }

              }
            }
          },
          {
            "type": "profile",
            "attributes": {
              "phone_number": "PHONE_NUMBER",
              "subscriptions": {
                "sms": {
                  "marketing": {
                    "consent": "SUBSCRIBED"
                  }
                }
              }
            }
          }
        ]
      }
    },
    "relationships": {
      "list": {
        "data": {
          "type": "list",
          "id": "LIST_ID"
        }
      }
    }
   }
}

Changes from v1/v2 to new APIs include:

sms_consent moved to subscriptions.sms.marketing.consent.
You must specify email consent explicitly under subscriptions.email.marketing.consent.
May need to chunk v1/v2 requests in order to not exceed 100 profiles per request limit on new requests.
LIST_ID moved to the relationships section of the payload.

Note that, at this moment, you cannot add profile properties to your Subscribe Profiles API call. If you want to add profile properties to a profile while subscribing it to a list, you can:

Use the Create Client Subscription endpoint to include profile properties in the payload (only can subscribe one profile per call).
Make a call to Create or Update Profile (Spawn Bulk Profile Import Job if creating/updating multiple profiles) with the desired properties, followed by a call to Subscribe Profiles for the created/updated profiles.

Migrate unsubscribe profile calls

Old endpoint	New endpoint
Unsubscribe Profiles From List (v1/v2)	Unsubscribe Profiles (v2023-10-15)

DELETE /api/v2/list/LIST_ID/unsubscribe

{
  "emails": [
    "EMAIL_ADDRESS_1",
    "EMAIL_ADDRESS_2"
  ], 
  "phone_numbers": [
    "PHONE_NUMBER"
  ]
}

{
  "data": {
    "type": "profile-subscription-bulk-delete-job",
    "attributes": {
      "profiles": {
        "data": [
          {
            "type": "profile",
            "attributes": {
              "email": "EMAIL_ADDRESS_1",
            }
         },
          {
            "type": "profile",
            "attributes": {
              "email": "EMAIL_ADDRESS_2",
            }
          },
          {
            "type": "profile",
            "attributes": {
              "phone_number": "PHONE_NUMBER",
            }
          },
        ]
      }
    },
    "relationships": {
      "list": {
        "data": {
          "type": "list",
          "id": "LIST_ID"
        }
      }
    }
  }
}

Changes from v1/v2 to new APIs include:

LIST_ID moved from a path parameter in the URL to the relationships section of the payload. It is also optional on the new endpoint.

Migrate profile exclusion calls

Old endpoint	New endpoint
Exclude Profile From All Email Payload sent as `x-www-form-urlencoded`.	Suppress Profiles (v2023-10-15)

POST v1/people/exclusions

'email=email-address'

POST /api/profile-suppression-bulk-create-jobs/

{
  "data": {
    "type": "profile-suppression-bulk-create-job",
    "attributes": {
      "profiles": {
        "data": [
          {
            "type": "profile",
            "attributes": {
              "email": "EMAIL-ADDRESS"
            }
          }
        ]
      }
    }
  }
}

Changes from v1/v2 to new APIs include:

The new endpoint operates asynchronously, whereas the v1/v2 endpoint operates synchronously.
In the v1/v2 endpoint, you had to exclude profiles from email one at a time. In the new endpoint, you can manually suppress up to 100 profiles from receiving marketing emails in a single API call.
The request for the v1/v2 endpoint needed to be sent as a form encoded payload. The new endpoint accepts JSON only.

Migrate track, identify, and subscribe to our new APIs

🚧
v1/v2 legacy APIs are scheduled to retire on June 30, 2024.

Migrate track calls

Migrate identify calls

Migrate subscribe profile calls

Migrate unsubscribe profile calls

Migrate profile exclusion calls

Additional resources

🚧v1/v2 legacy APIs are scheduled to retire on June 30, 2024.

Migrate track calls

Migrate identify calls

Migrate subscribe profile calls

Migrate unsubscribe profile calls

Migrate profile exclusion calls

Additional resources

🚧
v1/v2 legacy APIs are scheduled to retire on June 30, 2024.