Join the Klaviyo ecosystem

You will learn

Interested in building a standout integration with Klaviyo? We’ve got you covered. In this article, you will:

• Discover the benefits of building with Klaviyo and how Klaviyo integrations benefit merchants.
• Connect to developer resources for getting started.
• Learn how to get listed in Klaviyo’s Integrations Directory.
• Get answers to common questions on integrating with Klaviyo.

Benefits to building with Klaviyo

By building with Klaviyo, you’ll tap into a network that offers limitless partner-to-merchant and partner-to-partner opportunities. We work with over 130,000 top merchants and over 350 innovative technology partners offering integrations to creators around the world. 

Our philosophy is simple: We are an open platform and encourage all partners who can benefit our mutual and future customers to integrate with us. We value and prioritize partners who offer strong customer-centric integrations.

How do Klaviyo integrations benefit merchants?

Integrations that send insights into Klaviyo help our merchants create a unified view of their customers and automate important customer journeys. Klaviyo integrations drive strong business outcomes for merchants in many ways, including:

• Triggering email and SMS flows and personalizing content with purchase data, shipping data, support tickets, and more.
• Adding custom profile properties, such as loyalty program points or tiers, for better segmentation.
• Creating email templates and images.
• Orchestrating message sending through campaigns.
• Pulling analytical data from Klaviyo to display customer engagement with a brand.

Developer community support

We are dedicated to our developer community and offer a range of resources, including:

• A dedicated Developer Group in the Klaviyo Community for connecting with Klaviyo developers (there are over 1200), receiving troubleshooting support, and accessing inspiring use cases.
• Exciting API updates reflected in our changelog and communicated in our developer newsletter.

We encourage you to join our developer community and sign up for our newsletter to participate in discussions around our APIs and get your questions answered.

Start building with Klaviyo

We have interactive API documentation, targeted integration guides, and a developer community to help you build a best-in-class integration with Klaviyo. Below are some high-level steps to get started:

1. Follow our Get Started series

By following our developer Get Started series, you’ll create a free test account, generate sample data, send a test API request, and more. Here, you’ll also learn about rate limits and error messages, our Postman collection, and other developer tools we offer. 

2. Build your integration

Map out your use cases and the relevant data connections to and from Klaviyo. Here are some key resources to help you start building:

• Get started modeling data and workflows in Klaviyo.
• Learn about custom metric tracking with JavaScript.
• Learn how to set up OAuth for your integration.

3. Test your integration

Test your integration by sending data to, and retrieving data from, Klaviyo. You can check that your API calls have successfully sent data to Klaviyo via the UI. Play around with your ingested data in Klaviyo by creating segments, utilizing properties in a template, building a metric-triggered flow, and more.

4. Get your app listed on our Integrations Directory

If you want to make your integration accessible to a wider audience and have it featured in the Klaviyo Integrations Directory, you'll need to register your integration and submit your app for review. You'll also need to create help docs for your integration as part of this process.

FAQ

How do I chat with someone on the partnership team and get support?

As much as we’d like to, we are unable to work directly with every platform that integrates with Klaviyo, so we do not offer a way to contact the partnership team directly. That being said, our team is committed to adding value for partners by making integration more accessible, expanding our developer ecosystem, and building a more engaging partner program.

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You can utilize our developer portal resources and developer community to answer any questions that may surface during your build. Our support team is also available to assist with specific questions.

Is there a platform fee or cost to integrate with Klaviyo?

There are no platform or API usage fees with Klaviyo, so integrating and testing are free. To learn more about Klaviyo plans, read our guide on understanding how free and paid plans differ.

What is the best way for my integration to gain exposure to Klaviyo’s customer base?

We recommend promoting the integration to your customer base to drive adoption, creating robust material on how to use the integration to the fullest, and building data-backed case studies. This will help attract new business and organically inspire growth within our ecosystem.

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Please inform us of any customers of yours who become interested in Klaviyo from the launch of your integration, which will help you get in front of our customer-facing teams.

How can I get my app listed in Klaviyo's Integrations Directory?

See step 4 above for more information.

Does Klaviyo accept co-marketing requests?

We are currently unable to accept co-marketing requests, but please tag Klaviyo in social posts so that we can support with engagement.

Additional resources

• API reference
• Developer Group on the Klaviyo Community
• Developer blog