How your customers can use integrated data in Klaviyo

Who uses Klaviyo?

Klaviyo serves businesses across an ever-growing number of verticals, from ecommerce to hospitality, restaurants, and wellness. The Klaviyo B2C CRM brings together marketing, service, and analytics in a single platform, which helps all types of businesses create personalized, lasting customer relationships.

Key Klaviyo features

Centralized data
Klaviyo integrates with hundreds of platforms, allowing businesses to see and use their data all in one place, including via events and custom metrics. Check out our integrations directory for a full list of integrations.
Comprehensive profiles
Klaviyo profiles, enriched with integration and Klaviyo data, allow you to to get a full picture of your customers and enable personalization across channels.
List growth
Grow your list with sign-up forms, preference pages, keywords and more.
Segmentation
Target your audience with detailed segmentation and message them with campaigns.
Messaging channels
Reach customers via email, SMS, and mobile push.
Message personalization
Personalize every customer communication using flow automations, template tags, and product feeds.
Onsite personalization
Create a signed-in customer experience for your store to manage the customer journey using Customer Hub.
Support
Answer customer questions and provide support using Klaviyo Inbox.
Reviews
Customers can automate review requests, showcase top reviews, build segments based on reviews data, and more with Klaviyo Reviews.
Reporting and insights
Build and interpret reports and improve your performance against industry benchmarks using Klaviyo analytics.

How is integrated data used in Klaviyo?

Data synced via integrations can be used across Klaviyo to personalize the customer journey.

Segmentation:

Segment your audience based on data synced through integrations.

Message personalization:

Target message timing and content based on profile and event data with automated flows.
Use template tags to personalize flow and campaign messages with customer data.
Use product feeds to recommend products based on customer interaction with your catalog.

Onsite personalization:

Target sign-up forms based on location, whether someone is a subscriber, and more.
With Customer Hub, personalize the signed-in experience based on customer profile data.

Data analytics:

Build custom reports.
Analyze campaign, flow, and audience performance.
Configure customer conversion metrics.

Extend omnichannel:

Use apps across the Klaviyo ecosystem to engage and market to customers through channels not directly supported by Klaviyo, including certain social/advertising channels, direct mail, website chat and others.

Integration types and common data flows

Integration type	Description	API touchpoints
Event-driven	Send behavioral or transactional events (e.g., return completed, referral earned).	Events API
Profile enrichment	Add properties like subscription tier, preferences, loyalty status.	Profiles API
Metric creation	Create branded metrics for use in reporting and segmentation.	Custom Metrics API
Trigger enablement	Create flows and segments using your app’s data.	Flows API, Segments API
Template embedding	Build pre-configured content using your data/events.	Templates API

Examples of effective integrations

Partner type	Integration example
Subscription platform	Sends “subscription created,” “skipped,” and “canceled” events to trigger flows and suppress promos.
Loyalty tool	Updates profile with “loyalty_tier” and “points_balance” to personalize email and push.
Returns app	Sends “return completed” events with reason to trigger re-engagement flows.
Help desk platform	Adds active ticket tag to suppress marketing during support interactions.

Example opportunities by Klaviyo product area

Email and SMS
- Trigger flows based on your event (e.g., subscription created, return initiated)
- Pass metadata for message personalization
- Embed email or SMS content blocks into flow templates
Reviews
- Trigger review requests based on milestones in your product
- Sync review data to profiles for segmentation or messaging logic
Push and app engagement
- Enable push messages based on actions in your platform (e.g., app install, cart activity)
- Include app event tracking for segment creation
Analytics
- Create branded metrics (e.g., referrals made, items returned)
- Feed product affinity or usage data into Klaviyo reporting
Customer Hub / Service
- Feed support interactions, subscription updates, or account data into Klaviyo
- Enable flow suppression or targeting based on help desk or subscription status

Next steps

Define the top customer use cases your integration supports
Choose the right data type(s) to send: events, metrics, profile properties
Build one core use case with a Klaviyo test account
Create an OAuth app
Start the app review process

Additional resources

Learn more about the benefits of building with Klaviyo