Obtain API credentials

Klaviyo uses public and private API keys to authenticate API requests. You can obtain and make changes to your API keys from your account's Settings page under the API Keys tab. To manage API keys, you must have an Owner, Admin, or Manager role on the account.

Public key / Site ID

Your 6-character public key, sometimes referred to as a site ID, is a short alphanumeric string that serves as the unique identifier for your Klaviyo account.

Public keys cannot be used to access secure data in your account and are safe to share. Use your public key when you need to track people and events in client-side JavaScript code.

Private key

Private keys will have the prefix pk_ followed by a longer alphanumeric string. Klaviyo allows you to generate multiple private keys for your applications.

Your private API keys can be used to read and write data to your Klaviyo account and should never be exposed in client-side code or made accessible from public repositories.

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To protect your account from unauthorized access, you cannot view your private API keys in Klaviyo. After creating a private API key, you should copy it to a secure location.

Scopes

API Key scopes allow you to restrict access for third parties using a private API key. Adding a scope helps you protect your and your customers’ data by limiting what third parties can access.

You can add any of the following scopes to any new private API key in Klaviyo:

Read-only
Only allows third parties to view all data associated with the endpoint
Full
Allows third parties to create, delete, or make changes to anything associated with that endpoint
Custom
Allows you to decide how much access to give the third party

Note that you cannot add a scope to an existing private key, which have full access by default. You also cannot edit a private API key after it’s been created. If you need to remove access to a key based on its current scope, delete it and then create a new key with the correct scope.

Available scopes for each API

API endpoint	Associated scopes
Accounts	accounts:read accounts:write
Campaigns	campaigns:read campaigns:write
Conversations	conversations:read conversations:write
Catalogs	catalogs:read catalogs:write
Coupons	coupons:read coupons:write
Coupon codes	coupon-codes:read coupon-codes:write
Data privacy	data-privacy:read data-privacy:write
Events	events:read events:write
Flows	flows:read flows:write
Images	images:read images:write
Lists	lists:read lists:write
Metrics	metrics:read metrics:write
Profiles	profiles:read profiles:write
Push tokens	push-tokens:read push-tokens:write
Reporting	campaigns:read flows:read
Segments	segments:read segments:write
Subscriptions	subscriptions:read subscriptions:write
Tags	tags:read tags:write
Templates	templates:read templates:write

For more information about how to add a scope to an API key, please refer to the how to create a scope for a private API key guide.