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These docs are for v1-2. Click to read the latest docs for v2024-02-15.

Native Klaviyo Metrics & Attributes

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Native Klaviyo Metrics & Attributes Listed Below

Below is a comprehensive list of native Klaviyo Metrics, along with their associated attributes. You can use these attributes to segment results when using either the by or where parameters of the Query Event Data endpoint. Please note that you will need to pass in the metric_id (e.g: aBc123) as opposed to the metric name.

For these listed Klaviyo Native metrics, as well as integration metrics and custom metrics, you can find the corresponding metric_id in your Klaviyo account by navigating to the page for a given metric (analytics -> see all metrics -> then select a metric). Once on the page for a given metric, you will find the metric_id in the URL (e.g: https://www.klaviyo.com/metric/METRIC_ID/metricname).

For integration metrics and custom metrics, as well as any other metrics not listed here, you can still segment by their attributes. You can find these attribute names as follows: navigate to analytics -> see all metrics -> activity feed -> click the timestamp of a given metric event. This will show the details of that specific event, including the various metrics attributes.

Metric NameAttributes
Bounced Email
$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Bounce Type
Campaign Name
Email Domain
Subject
Clicked Email
$flow
$message
$variation
Campaign Name
Client Name
Client OS
Client OS Family
Client Type
Email Domain
Subject
URL
Clicked SMS$flow
$message
Client Name
Client OS
Client OS Family
Client Type
Message Format
Message Name
Message Type
URL
Consented to Receive SMS$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Method
To Number
To Phone Region
Dropped Email$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject
Failed to Deliver SMS$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
Failure Source
Failure Type
From Number
From Phone Region
Message Format
Message Name
Message Type
To Number
To Phone Region
Vendor Error Code
Marked Email as Spam$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject
Opened Email$flow
$message
$variation
Campaign Name
Client Canonical
Client Name
Client OS
Client OS Family
Client Type
Email Domain
Subject
Received Email$flow
$message
$variation
Campaign Name
Email Domain
Subject
Received SMS$flow
$message
Carrier Delivery Status
From Number
From Phone Region
Message Format
Message Name
Message Type
To Number
To Phone Region
Sent SMS$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Message Type
To Number
To Phone Region
Subscribed to List$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow_channel
Email Domain
List
Unsubscribed$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject
Unsubscribed from List$attributed_flow
$attributed_message
$attributed_variation
Email Domain
List
Unsubscribed from SMS$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Method
To Number
To Phone Region
Updated Email Preferences$attributed_flow
$attributed_message
$attributed_variation
Email Domain
List