Native Klaviyo Metrics & Attributes Listed Below
Below is a comprehensive list of native Klaviyo Metrics, along with their associated attributes. You can use these attributes to segment results when using either the
byorwhereparameters of the Query Event Data endpoint. Please note that you will need to pass in themetric_id(e.g:aBc123) as opposed to the metric name.For these listed Klaviyo Native metrics, as well as integration metrics and custom metrics, you can find the corresponding
metric_idin your Klaviyo account by navigating to the page for a given metric (analytics->see all metrics-> then select a metric). Once on the page for a given metric, you will find themetric_idin the URL (e.g:https://www.klaviyo.com/metric/METRIC_ID/metricname).For integration metrics and custom metrics, as well as any other metrics not listed here, you can still segment by their attributes. You can find these attribute names as follows: navigate to
analytics->see all metrics->activity feed-> click the timestamp of a given metric event. This will show the details of that specific event, including the various metrics attributes.
| Metric Name | Attributes |
|---|---|
| Bounced Email | $attributed_flow $attributed_message $attributed_variation $flow $message $variation Bounce Type Campaign Name Email Domain Subject |
| Clicked Email | $flow $message $variation Campaign Name Client Name Client OS Client OS Family Client Type Email Domain Subject URL |
| Clicked SMS | $flow $message Client Name Client OS Client OS Family Client Type Message Format Message Name Message Type URL |
| Consented to Receive SMS | $attributed_channel $attributed_flow $attributed_message $attributed_variation $campaign_channel $flow $flow_channel $message Email Domain From Number From Phone Region Message Body Method To Number To Phone Region |
| Dropped Email | $attributed_flow $attributed_message $attributed_variation $flow $message $variation Campaign Name Email Domain Subject |
| Failed to Deliver SMS | $attributed_channel $attributed_flow $attributed_message $attributed_variation $campaign_channel $flow $flow_channel $message Email Domain Failure Source Failure Type From Number From Phone Region Message Format Message Name Message Type To Number To Phone Region Vendor Error Code |
| Marked Email as Spam | $attributed_flow $attributed_message $attributed_variation $flow $message $variation Campaign Name Email Domain Subject |
| Opened Email | $flow $message $variation Campaign Name Client Canonical Client Name Client OS Client OS Family Client Type Email Domain Subject |
| Received Email | $flow $message $variation Campaign Name Email Domain Subject |
| Received SMS | $flow $message Carrier Delivery Status From Number From Phone Region Message Format Message Name Message Type To Number To Phone Region |
| Sent SMS | $attributed_channel $attributed_flow $attributed_message $attributed_variation $campaign_channel $flow $flow_channel $message Email Domain From Number From Phone Region Message Body Message Type To Number To Phone Region |
| Subscribed to List | $attributed_channel $attributed_flow $attributed_message $attributed_variation $campaign_channel $flow_channel Email Domain List |
| Unsubscribed | $attributed_flow $attributed_message $attributed_variation $flow $message $variation Campaign Name Email Domain Subject |
| Unsubscribed from List | $attributed_flow $attributed_message $attributed_variation Email Domain List |
| Unsubscribed from SMS | $attributed_channel $attributed_flow $attributed_message $attributed_variation $campaign_channel $flow $flow_channel $message Email Domain From Number From Phone Region Message Body Method To Number To Phone Region |
| Updated Email Preferences | $attributed_flow $attributed_message $attributed_variation Email Domain List |