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Native Klaviyo Metrics & Attributes Listed Below

Below is a comprehensive list of native Klaviyo Metrics, along with their associated attributes. You can use these to segment results when using either the by or where parameters of the Query Event Data endpoint.

We will update this list shortly to include additional Metrics for our various integrations. In the meanwhile, if you need to segment reporting data for Metrics not listed here, please reach out to support, or ask in the Klaviyo Community forum.

Metric Name

Attributes

Bounced Email

$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Bounce Type
Campaign Name
Email Domain
Subject

Clicked Email

$flow
$message
$variation
Campaign Name
Client Name
Client OS
Client OS Family
Client Type
Email Domain
Subject
URL

Clicked SMS

$flow
$message
Client Name
Client OS
Client OS Family
Client Type
Message Format
Message Name
Message Type
URL

Consented to Receive SMS

$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Method
To Number
To Phone Region

Dropped Email

$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject

Failed to Deliver SMS

$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
Failure Source
Failure Type
From Number
From Phone Region
Message Format
Message Name
Message Type
To Number
To Phone Region
Vendor Error Code

Marked Email as Spam

$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject

Opened Email

$flow
$message
$variation
Campaign Name
Client Canonical
Client Name
Client OS
Client OS Family
Client Type
Email Domain
Subject

Received Email

$flow
$message
$variation
Campaign Name
Email Domain
Subject

Received SMS

$flow
$message
Carrier Delivery Status
From Number
From Phone Region
Message Format
Message Name
Message Type
To Number
To Phone Region

Sent SMS

$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Message Type
To Number
To Phone Region

Subscribed to List

$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow_channel
Email Domain
List

Unsubscribed

$attributed_flow
$attributed_message
$attributed_variation
$flow
$message
$variation
Campaign Name
Email Domain
Subject

Unsubscribed from List

$attributed_flow
$attributed_message
$attributed_variation
Email Domain
List

Unsubscribed from SMS

$attributed_channel
$attributed_flow
$attributed_message
$attributed_variation
$campaign_channel
$flow
$flow_channel
$message
Email Domain
From Number
From Phone Region
Message Body
Method
To Number
To Phone Region

Updated Email Preferences

$attributed_flow
$attributed_message
$attributed_variation
Email Domain
List